This projector lives in a direct comparison that owners run over and over: it against a similarly priced rival that offers 2,450 ISO lumens to its 1,800, licensed Netflix on both, and auto-setup on both. What this one adds is a built-in flexible stand that sets the projection angle without a mount, and Harman Kardon audio. What it gives up is a third of the brightness.
Owners who already own XGIMI projectors tend to pick it anyway on familiarity with the software and the setup automation, which they describe as well sorted. Owners buying their first projector more often go to the brighter rival.
One feature deserves a caveat. Owners saw the intelligent screen adjustment marketing and asked whether it fixes the problem of visible uncorrected light spilling around a keystone-corrected image when the projector is not square to the wall. It does not — that spill is a physical consequence of the optics, and no automatic feature removes it. The only fix is to place the projector square to the screen.