This projector arrived into a specific gap and owners recognised it immediately: a genuinely short throw ratio with a laser light source, at a time when the short-throw category was all LED and comparatively dim. Owners shopping that category had been weighing two LED models against each other and describe this as the brighter third option they were hoping for.
The throw ratio matters more than the brightness for some owners. It matches BenQ's older short-throw lamp projectors, which means owners replacing one can put this in the same mount position — a detail that decides the purchase when the ceiling is plastered and the mount cannot move.
The complaint is price. Owners following the launch expected it to land near the LED competition and it did not, and several concluded the cheaper standard-throw sibling was the better buy for any room that could take the longer distance. Owners also note that short throw is a vague term and advise checking a throw calculator against a specific screen size and distance rather than shopping by category label.